Mystery Writers of America NW Presents: Promoting & Marketing Your Writing
February 12 @ 10:00 am - 3:30 pm PST
Join MWA NW for a day full of marketing and promotional advice for authors.
Start the year off right by focusing on connecting with new readers. Do you have a New Year’s resolution to be more intentional with your marketing? This five-hour event is just what you need to kick your promotional goals into high gear. Hear from three experts on how you can increase exposure and position your writing for success.
Agenda for the Day
10:00am Welcome & Announcements
10:15am Using Goodreads for Marketing
11:45am Lunch Break
12:15pm Attract Readers and Build a Platform Before Your Book Release
2:00pm Indie Publishing, Traditional Publishing, and Moving Between the Two
3:30pm Wrap up, survey, door prize drawings
Details on sessions and speakers:
Using Goodreads for Marketing
Growing sales, followers, and exposure on Goodreads: How to unlock the power of the world’s biggest book site. Alessandra will share how to attract readers and grow sales through this community of over 125 million readers. She’ll provide easy and simple checklists that will allow you to master this piece of the book marketing puzzle – in as little as 15 minutes.
Alessandra (AR) Torre is an award-winning author of twenty-seven novels. Her New York Times bestseller Hollywood Dirt was produced as a full-length movie in 2017. Three more of her books have been optioned for film, and her books have been translated in thirteen different languages, in over thirty countries. Alessandra has signed six-figure publishing deals with Thomas & Mercer, Hachette and Harlequin, yet always found her greatest success with self-publishing, hitting the New York Times list seven times, all with self-published novels. Alessandra is a Goodreads Reader Choice nominee for Mystery/Suspense and the C.E.O. and co-founder of BingeBooks.com and Authors A.I. Inc.
Market While You Write: How to Attract Readers & Build a Platform Before Your Book Release
Like it or not, being an author isn’t just about writing great novels. It’s also about finding and growing your audience…and that starts long before your book comes out. In our time together we’ll explore a variety of practical, inexpensive, and realistic ways to gather a community of readers and influencers. We’ll look at both online and offline options (spoiler: you don’t have to be on social media), and how to take advantage of what you already enjoy doing. This is a session for both published and not-yet-published novelists — the writers who are baffled when an agent or publisher asks them to describe their “platform,” and the writers who are considering self-publishing but don’t know how to find early adopters.
Beth Jusino has more than twenty years of experience helping writers navigate the complicated space between manuscript and final book. A former literary agent and marketing director, she’s now a writer, developmental editor, and publishing consultant for both traditional and self-publishing authors. She’s the author of the award-winning Walking to the End of the World: A Thousand Miles on the Camino de Santiago and The Author’s Guide to Marketing. She’s ghostwritten and collaborated on half a dozen additional titles. Beth is a member of The Authors Guild and the Northwest Editors Guild, and has taught at writers’ conferences and book festivals around the world. Visit her online at www.bethjusino.com or on Twitter/Instagram @bethjusino.
Indie Publishing, Traditional Publishing, & Moving Between the Two
Authors today have more publishing opportunities than ever before. But new opportunities lead to difficult questions. Should I self-publish? Should I go with a small press? Should I try find an agent and go the traditional route? There’s no right answer, but there may be a right answer for you. Understanding your options is a necessary first step.
In this session, A.C. Fuller will discuss how he built his career as a top-selling indie author, including the broad stokes of the marketing work necessary to sell books in the digital age. He’ll also discuss how he connected with his agent, and what the transition into the traditional publishing world has been like so far.
Once a journalist in New York, A.C. Fuller is the author of eight novels—including The Alex Vane Media Thrillers and the Ameritocracy series—and a series of nine novellas, The Crime Beat. Before he began writing full time, he was an adjunct professor of journalism at NYU and an English teacher at Northwest Indian College.
In addition to NYU, A.C. has taught writing for the Pacific Northwest Writers Association, the Write in the Harbor Conference, the Royal City Literary Arts Society, the Bainbridge Artisan Resource Network, and many local libraries. He lives with his wife, two children, and two dogs near Seattle.